Thoughts on YOUWECAN

With the launch of his YOUWECAN Foundation, Yuvraj Singh stood up and embraced what we think of as an ‘Innovaid’ style of philanthropy.  His initiative aims to combat cancer in India by spreading awareness about the disease itself, advantages of early detection and fighting the stigma attached to it.

This comes as a refreshing change from the earlier version of the Foundation which, no matter how well intended, seemingly lacked purpose and any clear programs.

At the core of Innovaid’s approach to celebrity philanthropy is ensuring that the work of the clients foundation is firmly built around a core passion of the client – something synonymous with who they are and what they stand for in life.

Yuvraj has found his mission for philanthropy through his own personal battle with this disease, which kills up to 80% of sufferers in India due to a lack of early detection, making India home to one of the highest mortality rates for cancer sufferers in the world.

“Having experienced cancer personally, I can totally empathize with the pain and difficulties faced by a cancer patient and thus we have launched ‘YouWeCan’, I feel extremely passionate and motivated about using this platform to appeal to everyone, to come forward for early detection, as I have myself benefited from it and it is key to saving your life.” Yuvraj said, at the time.

Hats off to Yuvraj for focusing his philanthropy, making a stand and leveraging his almighty sphere of influence, here in India, to make a difference on this crucial social issue.